URBANITE

Prêt-à-Porter

Fall Winter 2016

Paris, March 6th. 2016.- ALFREDO VILLALBA presents in Paris, for the third running season, the Prêt-á-Porter 2016 Collection Urbanite. Key alliances and collaborations with leading fashion players in the global fashion capital have been established, consolidating ALFREDO VILLALBA as a key brand in the luxury fashion sector.

The Prêt-á-Porter Fall Winter 2016 collection by ALFREDO VILLALBA, is a trend driven range of fashion proposals that arise from a strong industrial aesthetic with an acute accent on feminine concepts, an urbanite woman. Black, grey, nude, khaki, neutral tones enriched through texture and a variety of applications. Pink, blue, mauve, dusty tones equilibrate the colour palette and underline de feminine undercurrent. The silhouette flows fluid creating volumes through draping, generating alluring visual movement through strategic openings, circles and asymmetries, enhancing the female body. The rich range of fabrics, cotton mesh, net, tulle, wool trellises, poni lace, organza, crepe, neoprene houndstooth, textile flora and fauna and metal applications define the stylistic signature of designer Diego Villalba, summarizing the new fashion proposals for next fall winter season.

ALFREDO VILLALBA is a leading Spanish luxury fashion brand currently led creatively by Diego Villalba, designer of the signature label and son of the founder. ALFREDO VILLALBA has broken fashion codes regarding couture and design concepts, outstanding as an innovator in luxury fashion styles. A cutting edge approach to couture defined as an anarchic blend, or collage, of street style and couture concepts. Currently ALFREDO VILLALBA is accomplishing a global expansion plan that is placing the luxury fashion brand in global premium enclaves; Paris, Monaco, Cairo, Qatar, Mexico DF, Madrid, Puerto Banus.

Press Contact:

ALFREDO VILLALBA Contact Press / press@alfredovillalba.es

STATIONSERVICE Contact Press Showroom / info@stationservice.fr